Independent • Global • 18+
Gamble FactorIndependent since 2026
News • Analysis • Guides

Intelligence for a changing global gambling market.

Explore
How we publish

Editorial Policy

Our editorial policy explains the standards behind commissioning, reporting, editing, disclosure, corrections and responsible gambling coverage.

Reviewed July 2026Independent guidancePlain-English standard

What this page covers

The policy applies to staff articles, commissioned work, accepted guest contributions, visual assets, headlines, social promotion and material updates. It is designed to keep reader value and verifiable evidence at the centre of the process.

01

Editorial independence

Editorial independence is an important part of Gamble Factor editorial decision-making because coverage loses value when outside interests control the answer. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Editors retain final authority over topic selection, evidence, wording, headlines, publication timing, ratings, corrections and decisions not to publish. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
02

Commissioning and relevance

Commissioning and relevance is an important part of Gamble Factor editorial decision-making because every assignment should answer a real reader question. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, We define the audience, search intent, public-interest value, scope, required evidence and responsible-gambling considerations before a draft is commissioned. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
03

Primary and secondary sources

Primary and secondary sources is an important part of Gamble Factor editorial decision-making because source quality is more important than the number of citations. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Writers begin with laws, regulator notices, filings, research, product terms, data and direct records, then use reputable secondary analysis to add context. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
04

Anonymous and confidential sources

Anonymous and confidential sources is an important part of Gamble Factor editorial decision-making because confidentiality can protect legitimate sources but also reduces transparency. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Editors assess identity, access to the information, motive, corroboration, public value and safety before relying on unnamed material. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
05

Reviews, comparisons and ratings

Reviews, comparisons and ratings is an important part of Gamble Factor editorial decision-making because commercial products should be judged against consistent reader-centred criteria. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Methodology should cover licensing, ownership, terms, pricing, payments, usability, support, security and safer-gambling tools, with limitations clearly stated. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
06

Affiliate and advertising disclosure

Affiliate and advertising disclosure is an important part of Gamble Factor editorial decision-making because readers deserve to know when a commercial relationship may exist. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Material relationships are disclosed near relevant content, and commercial teams may not rewrite findings or suppress material disadvantages. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
07

Conflicts of interest

Conflicts of interest is an important part of Gamble Factor editorial decision-making because undisclosed interests can distort reporting or create that appearance. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Writers and editors disclose employment, investment, payment, gifts, personal relationships and advocacy roles that could reasonably affect an assignment. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
08

Artificial intelligence and automation

Artificial intelligence and automation is an important part of Gamble Factor editorial decision-making because automated tools can support research but cannot assume editorial accountability. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Any assisted work must be verified against reliable sources, reviewed by a responsible human and checked for fabrication, bias, originality and unsafe advice. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
09

Headlines, images and presentation

Headlines, images and presentation is an important part of Gamble Factor editorial decision-making because accurate reporting can be undermined by misleading packaging. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Headlines, thumbnails, captions and social copy must reflect the article, avoid fabricated urgency and never imply a guaranteed financial outcome. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
10

Updates, corrections and removals

Updates, corrections and removals is an important part of Gamble Factor editorial decision-making because the public record should improve without concealing meaningful history. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, We correct factual errors, label material changes, update time-sensitive facts and consider removal only for compelling legal, safety or privacy reasons. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
Need a clear next step?

Challenge or clarify our work

If an article appears to fall short of this policy, send the page URL, passage and supporting evidence through the contact route.

Contact the editorial deskRead our editorial policy