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Evidence before publication

Fact-Checking Policy

This policy describes how we verify numbers, rules, quotations, identities, product claims and time-sensitive gambling information.

Reviewed July 2026Independent guidancePlain-English standard

What this page covers

Fact-checking is proportionate to risk. A claim about colour or layout needs a different check from a statement about licensing, player funds, addiction, legality or alleged misconduct. High-impact claims receive stronger sourcing and editorial review.

01

Claim mapping

Claim mapping is an important part of verifying claims published by Gamble Factor because a draft can contain dozens of factual statements hidden inside ordinary prose. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Editors identify checkable claims, mark their sources and pay special attention to superlatives, causation, legal status, safety, performance and financial figures. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
02

Source hierarchy

Source hierarchy is an important part of verifying claims published by Gamble Factor because not all documents carry the same evidential weight. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, We prefer legislation, regulators, court records, audited filings, official product terms, peer-reviewed research and direct datasets over press releases or unsourced summaries. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
03

Numbers and calculations

Numbers and calculations is an important part of verifying claims published by Gamble Factor because small denominator, date or unit mistakes can reverse a conclusion. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Percentages, odds, margins, sample sizes, currencies and time periods are recalculated where practical and compared with the original table or dataset. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
04

Licensing and legal claims

Licensing and legal claims is an important part of verifying claims published by Gamble Factor because gambling rules change by jurisdiction and product type. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, A licence claim is checked against the relevant regulator register and dated, while legal descriptions are carefully scoped and never presented as personalised legal advice. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
05

Company and product claims

Company and product claims is an important part of verifying claims published by Gamble Factor because marketing language is evidence of what a company says, not proof that the statement is true. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, We compare claims with terms, product screens, independent records, regulator actions and direct questions, and attribute assertions that remain unverified. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
06

Quotations and interviews

Quotations and interviews is an important part of verifying claims published by Gamble Factor because accuracy includes meaning, context and speaker identity. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Notes or recordings are reviewed, quotations are not distorted by selective trimming and material factual assertions from interviews are independently checked when possible. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
07

Research and health evidence

Research and health evidence is an important part of verifying claims published by Gamble Factor because gambling-harm claims require careful language and credible expertise. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, We examine methodology, population, limitations, funding, publication status and whether a study shows association or supports a causal conclusion. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
08

Images, captions and metadata

Images, captions and metadata is an important part of verifying claims published by Gamble Factor because visual material can mislead even when the article text is accurate. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Editors check identity, date, location, rights, descriptive alt text and whether a photograph is illustrative rather than evidence of the event described. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
09

Time-sensitive verification

Time-sensitive verification is an important part of verifying claims published by Gamble Factor because odds, offers, executives, rules and market access may change after publication. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Articles include dates and qualifications where needed, and important evergreen pages are reviewed when credible new evidence or policy changes emerge. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
10

Pre-publication sign-off

Pre-publication sign-off is an important part of verifying claims published by Gamble Factor because the writer is not the only person responsible for accuracy. Gamble Factor approaches this area with clarity, independence and respect for the reader. We explain what we do, what we do not do, and which practical standards shape a decision. That means separating verified information from assumptions, describing limitations in plain language, and keeping commercial considerations away from the conclusion. Our goal is to make this page useful before, during and after a reader interacts with the publication—not simply to satisfy a formal requirement.

In practice, Editors assess evidence, language, fairness, disclosures and risk, and may delay or decline publication when an important claim cannot be verified. Every decision should be proportionate to the situation, documented when necessary and reviewed when new information becomes available. Readers can use the guidance here as a checklist, while contributors and partners can use it to understand the standard expected by the editorial desk. Local law, platform rules and personal circumstances may differ, so this information should be read alongside the authoritative rules that apply in the relevant jurisdiction. When something is unclear, pause, verify the source and use the contact route described on this site.

Editorial takeawayClear evidence, transparent limits and reader-first decisions come before speed or promotion.
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